What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

Yodel Mobile receives commendation at 2015 MOMA Awards

On the 24th May, the mobile world donned their black ties and brushed off their sparkly slippers to enjoy a night at The Drum MOMA Awards 2015, held in the Marriot Hotel in Grosvenor Square. This year's MOMA Awards saw the level and calibre of mobile advertising rise yet again, across a range of categories displaying the best that mobile has to offer. Mobile [...]

By | June 16th, 2015|Events|0 Comments

Mobile World Congress 2015 – Round Up

The good people of Barcelona can relax for another year – Mobile World Congress 2015 has drawn to a close. With more than 90,000 attendees, MWC 2015 was the biggest yet, and there were some pretty big topics covered too. It was a quick pit stop in London before heading to the next conference Beyond the [...]

By | March 7th, 2015|Conferences, Events, Internet of Things, Mobile Devices|0 Comments

Mobile World Congress 2015 – Day 2

Talk turns to 5G After falling in love with the Bobolat Play connected tennis racquet yesterday, today started with another sporty revelation: the 2018 Winter Olympics in South Korea could be powered by a 5G network. So while EE has been trumpeting its achievement of getting Wembley Stadium 4G connected, in a few short years [...]

Mobile World Congress 2015 – Day 1

Zuckerberg’s unholy matrimony with the operators Mark Zuckerberg took centre stage on Day 1 of Mobile World Congress again – but this time, he seemed very keen to shift the focus away from Facebook and onto its partners. The Q&A chat (hosted by WIRED journalist Jessi Hempel) was focused around Zuckerberg’s internet.org initiative – which aims [...]

By | March 2nd, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Our Pick of the Parties at Mobile World Congress

The biggest event on the mobile calendar is upon us once more. Hotels and flights are booked, meetings are coming in thick and fast but let’s get down to business; where will the action be?  We’ve selected the best parties we’re hoping to attend, see you on the dance floor? Sunday Night Hosted by Rudy De Waele, [...]

By | February 26th, 2015|Conferences, Events|0 Comments

Mobile World Congress 2015 – Day 3

The Internet of Things and virtual reality Roaming the show floor at Mobile World Congress today, I’m repeatedly struck by the idea of the ‘killer app’. It’s an overused term, but it really means something in the context of the Internet of Things and the Internet of Everything. Compare and contrast: the AT&T Drive Studio [...]

By | February 26th, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Interview with Sylvain Cornillon at #zerotohero London Mobile Games Week

Interview with Sylvain Cornillon at London Mobile Games Week by George Osborn What’s your top recommendation for a start up mobile games developer What kinds of things can developers do to make themselves more marketable? What are your predictions for the mobile games industry in 2015? Is there a specific trend people should be looking [...]

By | February 12th, 2015|Events, Interview, Mobile Gaming, The Afternoon Club, Wearables|0 Comments

Interview with Glynn Bird #zerotohero at London Mobile Games Week

Interview with Glynn Bird at London Mobile Games Week by George Osborn What are the top logistical challenges facing start up or mid-size gaming studios? How can studios deal with privacy issues? Why does a start up or a mid-size studios need a service like Cloudant?  

Interview with Simon Baker at #zerotohero London Mobile Games Week

Interview with Simon Baker at London Mobile Games Week by George Osborn What are the big challenges facing app developers and mobile game developers? Are these problems the same problems faced small developers and bigger developers or do they have different challenges they’re facing? What’s your advice for developers trying to get to that minimum [...]

By | February 12th, 2015|Events, Industry Comment, Interview, Mobile Apps, Mobile Gaming, Wearables|0 Comments