A/B testing: why you should avoid gut feelings and go with experimentation

We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently about 2.8 million Android apps and 2.2 million in the Apple App Store. The way [...]

By | January 22nd, 2018|Data, Guest Blog, Guest Post, Testing|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments


Get the most incisive mobile marketing news and industry insights delivered directly to your inbox.

Click continue to apply for the role. Please attach a CV to the email and include a cover letter, outlining your relevant experience regarding the role.