Google I/O 2017: Essential mobile & App announcements you need to know

Google I/O 2017 is Google’s annual developer festival that took place this May. This year was packed with exciting developments from Google, so, we’ve pulled together the announcements that you need to know about. Google release Android O BETA There’s a new and improved operating system on the block. Google has released the second developer preview of the [...]

By | May 24th, 2017|Conferences, Mobile Apps, Mobile Optimisation, Press, Tech|0 Comments

Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

Mobile World Congress 2015 – Round Up

The good people of Barcelona can relax for another year – Mobile World Congress 2015 has drawn to a close. With more than 90,000 attendees, MWC 2015 was the biggest yet, and there were some pretty big topics covered too. It was a quick pit stop in London before heading to the next conference Beyond the [...]

By | March 7th, 2015|Conferences, Events, Internet of Things, Mobile Devices|0 Comments

Mobile World Congress 2015 – Day 2

Talk turns to 5G After falling in love with the Bobolat Play connected tennis racquet yesterday, today started with another sporty revelation: the 2018 Winter Olympics in South Korea could be powered by a 5G network. So while EE has been trumpeting its achievement of getting Wembley Stadium 4G connected, in a few short years [...]

Mobile World Congress 2015 – Day 1

Zuckerberg’s unholy matrimony with the operators Mark Zuckerberg took centre stage on Day 1 of Mobile World Congress again – but this time, he seemed very keen to shift the focus away from Facebook and onto its partners. The Q&A chat (hosted by WIRED journalist Jessi Hempel) was focused around Zuckerberg’s internet.org initiative – which aims [...]

By | March 2nd, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Our Pick of the Parties at Mobile World Congress

The biggest event on the mobile calendar is upon us once more. Hotels and flights are booked, meetings are coming in thick and fast but let’s get down to business; where will the action be?  We’ve selected the best parties we’re hoping to attend, see you on the dance floor? Sunday Night Hosted by Rudy De Waele, [...]

By | February 26th, 2015|Conferences, Events|0 Comments

Mobile World Congress 2015 – Day 3

The Internet of Things and virtual reality Roaming the show floor at Mobile World Congress today, I’m repeatedly struck by the idea of the ‘killer app’. It’s an overused term, but it really means something in the context of the Internet of Things and the Internet of Everything. Compare and contrast: the AT&T Drive Studio [...]

By | February 26th, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Our 2015 predictions for mobile gaming – Part 1

In the first part of our look at the big trends in the mobile gaming industry, we take a deeper look at things likely to affect mobile game developers. The second post, will be looking at how changes in the mobile app marketing industry can help you succeed. Native and Video leading the way Many [...]

IBM presents The Afternoon Club, 22nd September 2014

**Confirmed Attendees include The Spectator, Thomas Cook, Harrods, Cancer Research UK, RBS, Lloyds, IPC Media, Evans, Hailo, War Child, The Economist, Dennis Publishing, HSBC, Archant + more** Registration for our next event The Afternoon Club is now open!  This time we are bigger and better than ever and are being brought to you by IBM and [...]

By | August 29th, 2014|Conferences, Events, The Afternoon Club, Yodel Mobile|0 Comments

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