Second screen, dual screen, and the new TV advertising paradigm – Part 2

Bringing together the sharpest mobile minds from the likes of Shazam and ITV (not to mention a chap called Mick Rigby), our November Breakfast Club event focused on the second-screen phenomenon. And, judging by the results shared during the presentations, it’s a phenomenon that’s already showing the profound impact it can have on marketing and consumer engagement. […]

By | December 10th, 2013|Breakfast Club|0 Comments

Second screen, dual screen, and the new TV advertising paradigm – Part 1

Mobile is bringing about an exciting new frontier for TV, not least in the all-important sphere of advertising. That’s the message from our Breakfast Club briefing, which took place last week. For the event, we gathered some of the top thinkers (and, crucially at this nascent stage, the top doers) in second-screen and dual-screen strategy over a pastry and a coffee, to tell us what they’ve learnt about this phenomenon. […]

By | December 5th, 2013|Breakfast Club|0 Comments

November’s Breakfast Club with Shazam + ITV – Whose screen is it anyway?

 ***Confirmed attendees coming to November 28th’s Breakfast Club include VEVO, Dennis Publishing, Spotify, B&Q, Tui, Ticketmaster, WWF, Bauer Media, Lovestruck.com, Cancer Research UK, AOL Networks, Debenhams, Amazon, Guardian News and Media, Hearst Magazines, William Hill, News UK*** We hear a lot of talk about mobile as the ‘second screen’ in relation to entertainment these days. But does the term accurately describe what’s going on? […]

By | November 5th, 2013|Breakfast Club|0 Comments

The Breakfast Club, Publishing and Mobile Devices, September 12th 2013

     The Breakfast Club took place in the Salon room at the Zetter hotel on Thursday the 12th of September, a new and bigger location for the event. […]

By | September 16th, 2013|Breakfast Club|0 Comments

September Breakfast Club – Daily Mail speaking on publishing via mobile devices and Yodel on the rules of mobile advertising campaigns

We’re holding our next Breakfast Club event on the Thursday the 12th of September at 8.30 at the Zetter Hotel in Clerkenwell. We have Neil Johnson from the Daily Mail speaking about his experiences of publishing on mobile devices; the challenges, the successes and what the future holds.  Mick Rigby CEO of Yodel Mobile will be providing his insight on the top ten rules of running mobile advertising campaigns and answering any questions. […]

By | September 2nd, 2013|Breakfast Club|0 Comments

The Breakfast Club

The Breakfast Club kicked off yesterday in Yodel Mobile’s Farringdon offices with the topic being how SMS can fit into your business in a credible way.   Mick gave a presentation detailing the mobile landscape and where SMS fits in, offering the pros and cons of using SMS along with case studies we called the Good, the Spam and the Ugly.   […]

By | June 28th, 2013|Breakfast Club|0 Comments

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