It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making a good first impression is key to keep users coming back and that’s where app onboarding comes in. For any [...]
Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for the first time. Whilst the increase in mobile search is not new news, the deepening [...]
Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]
Here's Part 2 of our series of mini-blogs, following on from Part 1: App Discoverability. We’ve found that app developers sometimes focus solely on the functionality and user interface of an app during development. The problem is that sometimes, no matter how pleasant or novel the app is to use at first, the user [...]
All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way! Adapting to the constant developments in app discoverability is an essential part of app marketing, but it can present considerable challenges. For example, one practice we see lots of app marketers engaging in is App Store [...]
In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]
What is Dark Traffic? "Dark traffic" is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital for them to understand the referral journeys of their users in order to analyse and [...]
Never before have we kept any piece of technology so close to us as our smartphones. They accompany us more than any friend, pet or romantic partner. They entertain us, teach us, and connect us. Since the World Health Organisation believes that there are over 6.9 billion phone subscriptions worldwide, these devices could be seen as a major step towards a utopian future of infinite communication. But what are the effects of smartphones? […]
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The Future is Now, So What About Tomorrow?
The Future is Now, So What About Tomorrow?
We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything - legal and illegal - online. We can even go on holiday to space (if we’re rich enough). We can’t deny that, tech-wise, we have it pretty [...]