App Promotion’s from Mars and Mobile Marketing’s from Venus

There is a distinct difference between Mobile marketing and App promotion. One is about focusing on your brand and using mobile to deliver a salient message drawing individuals closer to you and ensuring there is a predisposed positive association with your brand. The other is about “selling” a product, your application. It’s really important to remember this because mobile must be used completely differently dependent on what you are intending to try and achieve. […]

By | June 4th, 2013|App Store Optimisation|0 Comments

Mobile App Launch Strategies (part 1): Tracking

So, you’ve launched a new mobile app into the relevant app store (be it Android’s Google Play, Apple’s App Store, Blackberry’s App World or now Microsoft’s Marketplace) and you’re up against the other 775,000 iOS apps (for example) for visibility, and a premium screen position once downloaded! So what’s next? Well if you’re asking that then maybe you have missed a few tricks pre-app launch.  […]

By | May 24th, 2013|App Store Optimisation|0 Comments

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