Our 2015 predictions for mobile gaming – Part 1

In the first part of our look at the big trends in the mobile gaming industry, we take a deeper look at things likely to affect mobile game developers. The second post, will be looking at how changes in the mobile app marketing industry can help you succeed. Native and Video leading the way Many [...]

US and UK approach to app store optimisation differs – but there’s room for improvement

Yodel Mobile’s research into app store optimisation extends to the retail sector, and highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. London, 2 July 2014 – Integrated mobile marketing agency Yodel Mobile has announced the results of its app store optimisation (ASO) analysis in the retail sector. The research [...]

By | July 7th, 2014|App Store Optimisation, Press, Retail Sector|0 Comments

The Afternoon Club: The journey to app engagement

Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]

Mobile Engagement Part 1: When push comes to shove

If your mobile strategy includes an app, then don't overlook the role push notifications can play in engaging your customers. The ability to deliver push notifications is built into every smartphone, and push offers a great way to improve your mobile app marketing and achieve more once you've secured that download. It's fair to say that since 2008, [...]

By | March 13th, 2014|App Store Optimisation, Mobile Apps, Mobile CRM|0 Comments

App Promotion’s from Mars and Mobile Marketing’s from Venus

There is a distinct difference between Mobile marketing and App promotion. One is about focusing on your brand and using mobile to deliver a salient message drawing individuals closer to you and ensuring there is a predisposed positive association with your brand. The other is about “selling” a product, your application. It’s really important to remember this because mobile must be used completely differently dependent on what you are intending to try and achieve. […]

By | June 4th, 2013|App Store Optimisation|0 Comments

Mobile App Launch Strategies (part 1): Tracking

So, you’ve launched a new mobile app into the relevant app store (be it Android’s Google Play, Apple’s App Store, Blackberry’s App World or now Microsoft’s Marketplace) and you’re up against the other 775,000 iOS apps (for example) for visibility, and a premium screen position once downloaded! So what’s next? Well if you’re asking that then maybe you have missed a few tricks pre-app launch.  […]

By | May 24th, 2013|App Store Optimisation|0 Comments