App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]
Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity. The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]
Interview with Mick Rigby by George Osborn: What's your top recommendation for a start up mobile games developer? How can a start up developer go about setting these things up if there isn't a huge budget available? Is there anything happening in 2015 that developers should pay particular attention to?
In the first part of our look at the big trends in the mobile gaming industry, we take a deeper look at things likely to affect mobile game developers. The second post, will be looking at how changes in the mobile app marketing industry can help you succeed. Native and Video leading the way Many [...]
Yodel Mobile’s research into app store optimisation extends to the retail sector, and highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. London, 2 July 2014 – Integrated mobile marketing agency Yodel Mobile has announced the results of its app store optimisation (ASO) analysis in the retail sector. The research [...]
Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]
There is a distinct difference between Mobile marketing and App promotion. One is about focusing on your brand and using mobile to deliver a salient message drawing individuals closer to you and ensuring there is a predisposed positive association with your brand. The other is about “selling” a product, your application. It’s really important to remember this because mobile must be used completely differently dependent on what you are intending to try and achieve. […]