In Review: Thomas Cook – My Holiday app

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI [...]

ASO keyword research done right

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for your apps. The first is regarding how well your app store listing converts users, which [...]

By | June 21st, 2018|App Store Optimisation|0 Comments

The Essential Android ASO Infographic for the Google Play Store

We recently published an ASO infographic, where we covered the essential App Store Optimisation elements of the new iOS 11 App Store. You need to weight equal importance on your ASO efforts for the Google Play Store if you also have an Android app. So, here is our Android ASO infographic, covering the essential  elements of your [...]

By | August 22nd, 2017|App Store Optimisation, Infographic|0 Comments

The Essential ASO Infographic for the iOS 11 App Store

The new iOS 11 App Store is only weeks away from release. To make your life easier, we've put together an ASO infographic, covering the essential  elements of your listing for the new store. Equipped with a ranking impact score, our ASO infographic stresses the important on-page and off-page ASO elements to be aware of, [...]

By | August 7th, 2017|App Store Optimisation, Infographic|0 Comments

iOS 11, New App Store and ASO | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing fundamentals. We will be sharing insights on topics such as app discoverability, searchability and conversion [...]

By | July 28th, 2017|App Store Optimisation|0 Comments

At last! Apple’s iTunes Connect update offers real app insights

We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to iTunes Connect, making it easier to see how your apps have been discovered. The shortcomings of App Analytics in iTunes [...]

By | May 17th, 2017|App Store Optimisation, Mobile Apps|0 Comments

Apple Search Ads launch in the UK, Australia and New Zealand

Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at the top of a App Store search in a new ad format. According to Apple, [...]

By | April 25th, 2017|App Store Optimisation, Mobile Advertising|0 Comments

Dating apps: 3 steps to success

Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to accommodate the growing demand. From brands like Tinder to Coffee meets Bagel, multiple platforms with different approaches and features are [...]

What is ASO? | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

By | March 23rd, 2017|App Store Optimisation|0 Comments

App Discoverability – August App Advice #1

All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way!   Adapting to the constant developments in app discoverability is an essential part of app marketing, but it can present considerable challenges. For example, one practice we see lots of app marketers engaging in is App Store [...]

By | August 1st, 2016|App Store Optimisation, behaviour|0 Comments

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