The Essential ASO Infographic for the iOS 11 App Store

The new iOS 11 App Store is only weeks away from release. To make your life easier, we've put together an ASO infographic, covering the essential  elements of your listing for the new store. Equipped with a ranking impact score, our ASO infographic stresses the important on-page and off-page ASO elements to be aware of, [...]

By | August 7th, 2017|App Store Optimisation|0 Comments

iOS 11, New App Store and ASO | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive knowledge of the app marketing fundamentals. We will be sharing insights on topics such as app discoverability, searchability and conversion [...]

By | July 28th, 2017|App Store Optimisation|0 Comments

At last! Apple’s iTunes Connect update offers real app insights

We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to iTunes Connect, making it easier to see how your apps have been discovered. The shortcomings of App Analytics in iTunes [...]

By | May 17th, 2017|App Store Optimisation, Mobile Apps|0 Comments

Apple Search Ads launch in the UK, Australia and New Zealand

Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at the top of a App Store search in a new ad format. According to Apple, [...]

By | April 25th, 2017|App Store Optimisation, Mobile Advertising|0 Comments

Dating apps: 3 steps to success

Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to accommodate the growing demand. From brands like Tinder to Coffee meets Bagel, multiple platforms with different approaches and features are [...]

What is ASO? | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

By | March 23rd, 2017|App Store Optimisation|0 Comments

App Discoverability – August App Advice #1

All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way!   Adapting to the constant developments in app discoverability is an essential part of app marketing, but it can present considerable challenges. For example, one practice we see lots of app marketers engaging in is App Store [...]

By | August 1st, 2016|App Store Optimisation, behaviour|0 Comments

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]

Are You Fit to Market?

It can be difficult to know where to start with mobile advertising and marketing. One way to go is to turn to the knowledge of literature and to consult our great writers. As Jane Austen wrote, “It is a truth universally acknowledged that a business in possession of a good fortune and a savvy marketing department [...]

By | February 29th, 2016|App Store Optimisation, Mobile Apps, Mobile CRM, Mobile Strategy|0 Comments

A Merging Of Worlds: Discovering App & Web Content

App content indexing is going to be big. For a long time now, the app ecosystem and the mobile web have been growing and developing. Unfortunately, the links between these two growing ecosystems could be described as tenuous at best. While sites focused on their search engine optimisation to increase discoverability on an ever-improving Google, apps [...]

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