Mobile media is all the mobile Marketer needs – you are in for a surprise
Let’s start with some statements and see where we get to: · Mobile is growing faster than any other comms has ever done before– tick · Mobile is the most connected and engaging technology there has ever been –tick · Mobile marketing is, when done right, a most incredibly effective solution – tick · You may as well spend all your ad $$ on mobile solutions – that’s a BIG NO I think we all know that mobile is a fantastic medium and if you invest the hours and budget to test […]
How to understand mobile advertising terminology
How to understand mobile advertising terminology
Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]