How to understand mobile advertising terminology

Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]

Mobile media is all the mobile Marketer needs – you are in for a surprise

Let’s start with some statements and see where we get to: ·      Mobile is growing faster than any other comms has ever done before– tick ·      Mobile is the most connected and engaging technology there has ever been –tick ·      Mobile marketing is, when done right, a most incredibly effective  solution – tick ·      You may as well spend all your ad $$ on mobile solutions –  that’s a BIG NO I think we all know that mobile is a fantastic medium and if you invest the hours and budget to test […]

By | April 14th, 2013|Analytics|0 Comments

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