Increase opt-ins for push notifications | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

How to attain a single-view understanding of your app users

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for the first time. Whilst the increase in mobile search is not new news, the deepening [...]

By | April 13th, 2017|Analytics, behaviour, Mobile Apps, Yodel Mobile|0 Comments

Lifetime Value and ARPU – August App Advice #5

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value, Part 3: Push Notifications and Part 4: Developers and Marketers   Lifetime Value (LTV) and Average Revenue Per User (ARPU) are [...]

Dark Traffic and Its Rise, Part 2: How to Avoid Dark Traffic

In our last post on dark traffic, we explored the reasons for it and why it might be on the rise. If you haven’t had a look already, check it out here. In part 2, we’ll look at a few simple ways we can begin to tackle dark traffic and understand it a little better. [...]

By | July 13th, 2016|Analytics, behaviour, Mobile Analytics|0 Comments

Dark Traffic and Its Rise, Part 1: What is Dark Traffic?

What is Dark Traffic? "Dark traffic" is a phrase that refers to any visit to a company’s site or app that cannot be accurately attributed back to the original source. This can cause problems for a company. It is vital for them to understand the referral journeys of their users in order to analyse and [...]

By | July 4th, 2016|Analytics, behaviour|0 Comments

Seven Top Tips for Choosing a Mobile Tracking Partner

If you are running a mobile app install campaign and looking to use multiple media partners, you will need a third party tracking provider. Choosing this mobile tracking partner is a very important decision that should not to be taken lightly as there's a lot of work which can go into integrating.  To help guide you, we've [...]

By | May 28th, 2015|Analytics, Industry Comment, Mobile Analytics|0 Comments

How to understand mobile advertising terminology

Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]

Mobile media is all the mobile Marketer needs – you are in for a surprise

Let’s start with some statements and see where we get to: ·      Mobile is growing faster than any other comms has ever done before– tick ·      Mobile is the most connected and engaging technology there has ever been –tick ·      Mobile marketing is, when done right, a most incredibly effective  solution – tick ·      You may as well spend all your ad $$ on mobile solutions –  that’s a BIG NO I think we all know that mobile is a fantastic medium and if you invest the hours and budget to test […]

By | April 14th, 2013|Analytics|0 Comments

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