Lifetime Value and ARPU – August App Advice #5

August 5th, 2016|

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI [...]

Developers and Marketers – August App Advice #4

August 4th, 2016|

Part 4 in our series of mini-blogs offering advice to mobile marketers discusses the relationship between developers and marketers. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI and Value and Part 3: Push Notifications  [...]

Push Notifications: August App Advice #3

August 3rd, 2016|

Here's Part 3 in our series of mini-blogs offering app advice for mobile marketers. This one about push notifications follows Part 1: App Discoverability and Part 2: Apps' UX, UI and Value   We’re always on [...]

Apps’ UX, UI and Value – August App Advice #2

August 2nd, 2016|

Here's Part 2 of our series of mini-blogs, following on from Part 1: App Discoverability.   We’ve found that app developers sometimes focus solely on the functionality and user interface of an app during development. [...]

App Discoverability – August App Advice #1

August 1st, 2016|

All this week we're posting a series of mini-blogs about mobile marketing. Look out for the rest coming your way!   Adapting to the constant developments in app discoverability is an essential part of app marketing, but [...]

The Internet of Things or the Internet of You?

July 22nd, 2016|

Our conception of what we count as “technology” is changing, and the Internet of Things is (admittedly somewhat slowly) bringing in changes unimaginable to our forebears. To the Bronze Age man, a piece of flint [...]

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