GDPR – The Basics | Yodel Mobile – Mastering Mobile Marketing

May 24th, 2018|

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. As we inch closer to May 25th, we thought we’d share some important GDPR basics that all marketers should be aware of. [...]

Apple releases SKAdNetwork APIs: mobile attribution to maintain user privacy

April 12th, 2018|

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to [...]

As seasons change, your app marketing needs to be on trend

April 6th, 2018|

Seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect [...]

When is the right time to encourage app user engagement?

March 26th, 2018|

Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention [...]

Call for submissions: free app marketing for charity app

March 12th, 2018|

We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the [...]

Mobile World Congress 2018: what’s happened so far?

March 1st, 2018|

We can’t believe we have crossed the half way mark of this year’s Mobile World Congress already. With the former half of the event dominated by some long-awaited phone releases by the big players, we [...]

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