Yodel Mobile shortlisted Best Mobile Agency by ClickZ

January 16th, 2017|

We’re thrilled to announce that Yodel Mobile has been shortlisted for Best Overall Mobile Agency and Best Mobile Agency (SMB) by ClickZ! Providing interactive marketing news, ClickZ are a great source for information, commentary, advice, opinion, [...]

Mobile App Success: Why are So Many Apps Failing?

January 4th, 2017|

Is your New Year's resolution to make your app succeed? The first and most important question you need to ask yourself when you are strategising for long-term app success is: What’s more important to you, lots of [...]

Mobile App Success: The Harsh Truth

October 11th, 2016|

The biggest, most important factor in mobile app success is the product: the app itself. There is little doubt that an app that does what it says it is does, and does it well, is [...]

Choosing Mobile App Tools: A How-To Guide

August 26th, 2016|

So you’re looking to implement new app tools into your app. This might be an analytics tool, an mCRM tool, an A/B testing tool, or all of the above. But with a seemingly never-ending list [...]

Mobile Web and Its Future

August 12th, 2016|

The mobile environment is constantly evolving at a fast pace. While the mobile world (namely the app world) moves forward, the mobile web seems to unfortunately be experiencing more and more problems. We can attribute [...]

Lifetime Value and ARPU – August App Advice #5

August 5th, 2016|

Here's our final instalment in our series of mini-blogs full of advice for app marketers. Our final blog is about users' lifetime value. Catch up with the others in this week's series: Part 1: App Discoverability, Part 2: Apps’ UX, UI [...]

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