Yodel Mobile win App Marketing Campaign at App Growth Awards 2017

December 5th, 2017|

We have some BIG news. This year, the organisers of the App Promotion Summit hosted their inaugural App Growth Awards in Berlin. The App Growth Awards aim to provide the annual barometer for the global [...]

Travel apps: tips and tricks – Mastering Mobile Marketing

November 27th, 2017|

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the [...]

Yodel Mobile win Most Effective App Install Campaign award at EMMAs

November 20th, 2017|

At this year’s Mobile Marketing Oscars, the EMMAs, we took home a special award. We were honoured to be named winners of Most Effective App Install Campaign for our work with Teletext Holidays. By implementing our unique app [...]

Improve app conversion with data-led UX and UI optimisations

November 10th, 2017|

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like [...]

7 elements of a successful app launch strategy for startups – Mastering mobile marketing video series

October 23rd, 2017|

In our latest Mastering Mobile Marketing video, we'll be focusing on the marketing side of the app launch than the app itself. We have seven elements that, in tandem, will help you successfully launch your app. [...]

All users on-board! How successful onboarding improves app retention rates

October 17th, 2017|

It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making [...]

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