Improve app conversion with data-led UX and UI optimisations

November 10th, 2017|

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like [...]

7 elements of a successful app launch strategy for startups – Mastering mobile marketing video series

October 23rd, 2017|

In our latest Mastering Mobile Marketing video, we'll be focusing on the marketing side of the app launch than the app itself. We have seven elements that, in tandem, will help you successfully launch your app. [...]

All users on-board! How successful onboarding improves app retention rates

October 17th, 2017|

It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making [...]

App User Metrics You Should Be Tracking | Mastering Mobile Marketing – Yodel Mobile Video Series

September 26th, 2017|

When it comes to user metrics, one size doesn’t always fit all. In this post, we will cover some of the most fundamental things you need to know about your users to make sure you [...]

The 3 Phases of Mobile App Testing Every Company Goes Through

September 12th, 2017|

This week, Head of Marketing from Global App Testing, Nicholas Roberts, shares his invaluable insight into the various app testing challenges businesses may face. Global App Testing helps companies scale QA testing using a crowd of [...]

Revolutionising retail: essential ways mobile drives footfall

September 6th, 2017|

Certain mobile capabilities are becoming increasingly attractive to retailers, as they provide unique opportunities to drive store traffic and business value. We’ve recently seen businesses like Wholefoods (freshly acquired by Amazon) and Walmart use mobile [...]

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