When is the right time to encourage app user engagement?

March 26th, 2018|

Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention [...]

Call for submissions: free app marketing for charity app

March 12th, 2018|

We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the [...]

Mobile World Congress 2018: what’s happened so far?

March 1st, 2018|

We can’t believe we have crossed the half way mark of this year’s Mobile World Congress already. With the former half of the event dominated by some long-awaited phone releases by the big players, we [...]

Mobile World Congress 2018: what to expect at one of the world’s biggest mobile events

February 23rd, 2018|

We can’t believe Mobile World Congress 2018 is already around the corner and we are no-doubt excited for one of the biggest and greatest mobile events in the world. Last year MWC achieved record breaking [...]

Paid User Acquisition | Mastering Mobile Marketing – Yodel Mobile Video Series

February 16th, 2018|

 In this episode, we are covering the topic of paid user acquisition to give you an idea of what you can gain and how effective it can be in promoting an app. Paid user [...]

A/B testing: why you should avoid gut feelings and go with experimentation

January 22nd, 2018|

We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The [...]

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