Paid User Acquisition | Mastering Mobile Marketing – Yodel Mobile Video Series

February 16th, 2018|

 In this episode, we are covering the topic of paid user acquisition to give you an idea of what you can gain and how effective it can be in promoting an app. Paid user [...]

A/B testing: why you should avoid gut feelings and go with experimentation

January 22nd, 2018|

We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The [...]

Why marrying organic with paid acquisition is a match made in heaven for your apps

January 12th, 2018|

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. [...]

Yodel Mobile named Global Mobile & App Marketing Leader on Clutch!

January 5th, 2018|

Yodel Mobile is a Global App Marketing Leader for 2017! Yodel Mobile was recently awarded a spot as a Global Mobile & App Marketing Leader on Clutch. Clutch is a ratings and reviews research firm [...]

Looking back on Yodel Mobile’s 2017 and into the crystal ball for 2018

December 20th, 2017|

As the end of the year rapidly approaches, I can’t help but reminisce about what a year 2017 has been for Yodel Mobile. To start off, the app space has considerably evolved this year and [...]

Apple acquires Shazam and obtains essential data to develop its products

December 14th, 2017|

You may have heard… Apple’s purchase of Shazam has had everyone talking this week – for a good reason. It’s likely a move which will help the company collect more data on people’s music interests, [...]

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