Yodel Mobile select Breast Cancer Care to receive Fit to Market, for free!

July 24th, 2018|

As app usage continues to increase at a rapid rate and smartphone ownership becomes more widespread, we have seen many charities utilise apps to offer accessible, engaging and educational experiences for users. However, executing an [...]

Reconfiguring the mobile space: Lite Apps, Progressive Web Apps, Instant Apps & Google AMP

July 11th, 2018|

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve [...]

Mobile Ad Fraud: Explained | Yodel Mobile – Mastering Mobile Marketing Series

June 28th, 2018|

Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal from advertising budgets. How big of [...]

ASO keyword research done right

June 21st, 2018|

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing [...]

Top 10 iOS 12 features & secret features they DIDN’T mention at WWDC 2018

June 8th, 2018|

This week was all about WWDC. With a lack of new hardware releases from Apple this year, we were prepared for the event to be centred around the new OS release. From Siri Suggestions to [...]

GDPR – The Checklist | Yodel Mobile – Mastering Mobile Marketing Series

June 4th, 2018|

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. Last time we covered some of the basics of the GDPR – in this video, we give you the essential checklist to [...]

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