All users on-board! How successful onboarding improves app retention rates

October 17th, 2017|

It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making [...]

App User Metrics You Should Be Tracking | Mastering Mobile Marketing – Yodel Mobile Video Series

September 26th, 2017|

When it comes to user metrics, one size doesn’t always fit all. In this post, we will cover some of the most fundamental things you need to know about your users to make sure you [...]

The 3 Phases of Mobile App Testing Every Company Goes Through

September 12th, 2017|

This week, Head of Marketing from Global App Testing, Nicholas Roberts, shares his invaluable insight into the various app testing challenges businesses may face. Global App Testing helps companies scale QA testing using a crowd of [...]

Revolutionising retail: essential ways mobile drives footfall

September 6th, 2017|

Certain mobile capabilities are becoming increasingly attractive to retailers, as they provide unique opportunities to drive store traffic and business value. We’ve recently seen businesses like Wholefoods (freshly acquired by Amazon) and Walmart use mobile [...]

The Essential Android ASO Infographic for the Google Play Store

August 22nd, 2017|

We recently published an ASO infographic, where we covered the essential App Store Optimisation elements of the new iOS 11 App Store. You need to weight equal importance on your ASO efforts for the Google Play Store [...]

Improve your App Rating | Mastering Mobile Marketing – Yodel Mobile Video Series

August 14th, 2017|

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem in our Mastering Mobile Marketing video series. Our team at Yodel Mobile possess extensive [...]

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