At last! Apple’s iTunes Connect update offers real app insights

May 17th, 2017|

We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to [...]

Amazon Echo user targeting, coming to a bedroom near you – scared yet?

May 9th, 2017|

Amazon Echo Look. A whole new (and on initial review, arbitrary) development from Amazon. The Echo Look is a $20 upgrade from the standard Echo, sporting a camera with LED lights and microphone. The device [...]

Increase opt-ins for push notifications | Mastering Mobile Marketing – Yodel Mobile Video Series

April 26th, 2017|

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed [...]

Apple Search Ads launch in the UK, Australia and New Zealand

April 25th, 2017|

Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords [...]

Dating apps: 3 steps to success

April 21st, 2017|

Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to [...]

How to attain a single-view understanding of your app users

April 13th, 2017|

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices [...]

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