App Marketing Blog

Learn about app growth and the latest marketing trends.
5 tips to marketing your new shopping app

REPORT: 5 Tips to Marketing your new shopping app

Read our latest guide on how to market your new shopping app.

Read more

During the Worldwide Developer Conference (WWDC) 2020, Apple announced some significant changes that would come along with iOS 14. One of the biggest feature updates is the introduction of ‘App Clips’. What are iOS 14 App Clips? App Clips provide […]

Read more
Card image cap

The mobile ecosystem has been in upheaval since the announcement of iOS 14 at WWDC 2020. Along with a range of UI updates, the new requirement for IDFA opt-in by Apple iPhone and iPad device users took centre stage. Many […]

Read more
Card image cap

Kicking off with a 2-hour keynote speech from CEO Tim Cook and a range of demos, the new iOS 14 release was announced on the first day of WWDC. The keynote speech unveiled a refreshed UI and Apple’s efforts to […]

Read more
Card image cap

The mobile experience is no longer a novelty. It’s an ingrained part of everyday life. And since the advent of the app store, most of that everyday life is spent within apps. With multiple hours spent on mobile devices per […]

Read more
Card image cap

Research indicates that 204 billion apps were downloaded worldwide in 2019 alone. With consumer spend peaking at $120 billion in the App Store last year, the growing global app user base and increasing engagement with mobile is evident.  Putting mobile […]

Read more
Card image cap

Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]

Read more
Card image cap

Before delving into details of how the app marketplace has shifted over the last few months, we understand that keeping everyone safe and healthy is front of mind as the COVID-19 outbreak continues to develop globally. We commend workers who […]

Read more
Card image cap

On May 11th, 1997, an IBM computer called Deep Blue beat the world chess champion at his own game. It was one of the most highly publicised experiments of man vs machine. Behind the contest was IBM’s desire to prove […]

Read more
Card image cap

1. Nike Training Club Nike Training Club provides users with a personalised fitness app based on their workout needs and goals. Users are provided with how-to videos and comprehensive workout plans in order to ease the workout process. The personal […]

Read more
Card image cap