Increase opt-ins for push notifications | Mastering Mobile Marketing – Yodel Mobile Video Series

April 26th, 2017|

View the video here. Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the [...]

Apple Search Ads launch in the UK, Australia and New Zealand

April 25th, 2017|

Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords [...]

Dating apps: 3 steps to success

April 21st, 2017|

Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to [...]

How to attain a single-view understanding of your app users

April 13th, 2017|

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices [...]

Why you need an mCRM strategy | Mastering Mobile Marketing – Yodel Mobile Video Series

April 7th, 2017|

View the video here. Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the [...]

Publishing Apps: Getting your Content Discovered

April 3rd, 2017|

Great news, you have created a publishing app that’s brimming with quality content. Now, how do you make sure your content is found? You may hear the term app discoverability all the time, but what [...]

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