How the New Google Play Store Affects Your Creative Strategy

October 26th, 2018|

Hopefully you’ve noticed by now, but Google sneakily overhauled its entire Play Store without so much as an official announcement a couple of weeks ago. The old Play Store layout is out the window, and [...]

The Decentralised Internet – Will it Define the Future of App Marketing?

October 22nd, 2018|

Let’s take it back to the start of the World Wide Web… Sir Tim Berners-Lee founded the World Wide Web, envisioning a world with free communication, collaboration and innovation. However, the modern day reality hasn’t [...]

In Review: Lumosity

October 5th, 2018|

Welcome back to our ‘In-Review’ series, where we choose apps from the app stores to put under the microscope to see how they can be optimised for organic acquisition, drive further engagement and increase retention. Each [...]

Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series

September 5th, 2018|

In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to [...]

The Best of Both Worlds: Organic & Paid User Acquisition on Mobile

August 24th, 2018|

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users [...]

In Review: Thomas Cook – My Holiday app

August 7th, 2018|

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. [...]

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