About Sophie Williams

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So far Sophie Williams has created 4 blog entries.

The Internet of Things or the Internet of You?

Our conception of what we count as “technology” is changing, and the Internet of Things is (admittedly somewhat slowly) bringing in changes unimaginable to our forebears. To the Bronze Age man, a piece of flint was the highest tech, just as the Spinning Jenny was to the Industrialist. For the last few decades we’ve thought [...]

By | July 22nd, 2016|Internet of Things|0 Comments

mCRM: Wooing your users with push notifications

The secret to wooing a user and building a longlasting, mutually beneficial relationship with them? A great mCRM strategy. Imagine you have a user who is, in terms of your target audience, your ideal user. She is your app soulmate. But she’s not using your app as often as you’d like (or at all). She [...]

By | June 27th, 2016|Mobile CRM|0 Comments

The Future is Now, So What About Tomorrow?

We are living in the future that science fiction writers dreamed of. We can communicate with whoever we want whenever we want; stream almost any media on demand; buy anything - legal and illegal - online. We can even go on holiday to space (if we’re rich enough). We can’t deny that, tech-wise, we have it pretty [...]

By | February 11th, 2016|behaviour, Industry Comment, Tech|0 Comments

Is technology reshaping our future and our brains?

Never before have we kept any piece of technology so close to us as our smartphones. They accompany us more than any friend, pet or romantic partner. They entertain us, teach us, and connect us. Since the World Health Organisation believes that there are over 6.9 billion phone subscriptions worldwide, these devices could be seen as a major step towards a utopian future of infinite communication. But what are the effects of smartphones? […]

By | January 14th, 2016|behaviour|0 Comments

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