About Arazoo Kadir

This author has not yet filled in any details.
So far Arazoo Kadir has created 22 blog entries.

Dating apps: 3 steps to success

Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to accommodate the growing demand. From brands like Tinder to Coffee meets Bagel, multiple platforms with different approaches and features are [...]

How to attain a single-view understanding of your app users

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for the first time. Whilst the increase in mobile search is not new news, the deepening [...]

By | April 13th, 2017|Analytics, behaviour, Mobile Apps, Yodel Mobile|0 Comments

Why you need an mCRM strategy | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

Publishing Apps: Getting your Content Discovered

Great news, you have created a publishing app that’s brimming with quality content. Now, how do you make sure your content is found? You may hear the term app discoverability all the time, but what do digital publishers need to consider to ensure that their hard-worked content lands in the hands of their targeted audience? [...]

By | April 3rd, 2017|Mobile Apps, Publishing Apps|0 Comments

What is ASO? | Mastering Mobile Marketing – Yodel Mobile Video Series

Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be sharing insights on topics [...]

By | March 23rd, 2017|App Store Optimisation|0 Comments

MWC Roundup: App Planet Hall 8.1

That’s a wrap for the Mobile World Congress (MWC) 2017. We had a great time at the event’s biggest year yet, attracting a record 108,000 attendees in Barcelona. We thought we’d round up the event by giving a deeper insight into where majority of our time was spent. Where else, but Hall 8.1 – App [...]

By | March 9th, 2017|Uncategorized|0 Comments

Midway through MWC: it’s been a weird and wonderful trip so far

First impressions… Having attended the Mobile World Congress (MWC) for several years now, it certainly feels busier than usual this year. Attendees are arriving to the event early, and there’s no lull first thing in the morning like most of the previous years. Time to get the first-hand scoop on the highly-anticipated tech… The tech… For the [...]

Travel apps: how to soar through the app stores

With the Travel category making its way into the top 10 most popular categories in the iTunes app store, we can’t deny that travel apps very much in demand. This is affirmed by easyJet’s latest mobile statistics showing bookings carried out over mobile now account for 20% of their travel bookings. With more consumers using [...]

Mobile World Congress 2017: What not to miss

The Mobile World Congress (MWC) 2017 is only a few weeks away and we can't contain our excitement. The Mobile World Congress will be hosted in Barcelona, running from February 27th to March 2nd, and this year there are rumours of exciting releases, notable speakers and unmissable exhibitions... Here is our list of what not to miss: BlackBerry [...]

By | February 10th, 2017|Industry Comment, Mobile Advertising, Yodel Mobile|0 Comments

Rich Push Notifications

Rich push notifications were announced when iOS 10 rolled out in September 2016, but we believe they are really going to take off in 2017 (read more on the Top 5 things to look out for in mobile 2017) with the most forward thinking app businesses capitalising on the opportunities they bring. Rich notifications make use of rich [...]

By | February 3rd, 2017|Mobile CRM, Mobile Strategy, Retail Sector|0 Comments

SUBSCRIBE TO OUR NEWSLETTER

Get the most incisive mobile marketing news and industry insights delivered directly to your inbox.