About Arazoo Kadir

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So far Arazoo Kadir has created 56 blog entries.

GDPR – The Basics | Yodel Mobile – Mastering Mobile Marketing

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. As we inch closer to May 25th, we thought we’d share some important GDPR basics that all marketers should be aware of. In this video, Meg will be covering some of the terminology, the legal bases for processing data, and the rights [...]

By | May 24th, 2018|GDPR|0 Comments

Apple releases SKAdNetwork APIs: mobile attribution to maintain user privacy

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork APIs reiterate its unwavering position that ‘privacy is a fundamental human right.’ What are the [...]

By | April 12th, 2018|Data, Industry Comment|0 Comments

As seasons change, your app marketing needs to be on trend

Seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to launch, the tone and message of your CRM strategy, the release of new features and more. [...]

By | April 6th, 2018|Acquisition, behaviour, Engagement|0 Comments

When is the right time to encourage app user engagement?

Research shows that early and consistent app engagement, during the first month after download, can yield 90% retention. Encouraging more time spent in-app, interaction with content and engagement with an app’s functionality will aid retention rates. There are many strategies to boost engagement that app leaders should consider to ensure the success of their apps. [...]

By | March 26th, 2018|Engagement, Mobile Apps, Mobile CRM, Mobile Optimisation|0 Comments

Call for submissions: free app marketing for charity app

We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the development and outreach of their organisations. We love the opportunities this raises for charities and we want to help, which [...]

By | March 12th, 2018|Yodel Mobile|0 Comments

Mobile World Congress 2018: what’s happened so far?

We can’t believe we have crossed the half way mark of this year’s Mobile World Congress already. With the former half of the event dominated by some long-awaited phone releases by the big players, we thought it was worth giving a mid-week round up of one of the world’s biggest mobile events. Nokia goes back [...]

By | March 1st, 2018|Events|0 Comments

Mobile World Congress 2018: what to expect at one of the world’s biggest mobile events

We can’t believe Mobile World Congress 2018 is already around the corner and we are no-doubt excited for one of the biggest and greatest mobile events in the world. Last year MWC achieved record breaking attendance and was defined by some great launches in mobile, like the impressive Samsung Galaxy S8 and the modern classic Nokia [...]

By | February 23rd, 2018|Uncategorized|0 Comments

Paid User Acquisition | Mastering Mobile Marketing – Yodel Mobile Video Series

 In this episode, we are covering the topic of paid user acquisition to give you an idea of what you can gain and how effective it can be in promoting an app. Paid user acquisition is key in the mobile app space and an imperative step towards building a strong user base. Paid user [...]

By | February 16th, 2018|Acquisition, Mastering Mobile Marketing Video Series|0 Comments

A/B testing: why you should avoid gut feelings and go with experimentation

We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently about 2.8 million Android apps and 2.2 million in the Apple App Store. The way [...]

By | January 22nd, 2018|Data, Guest Blog, Guest Post, Testing|0 Comments

Yodel Mobile named Global Mobile & App Marketing Leader on Clutch!

Yodel Mobile is a Global App Marketing Leader for 2017! Yodel Mobile was recently awarded a spot as a Global Mobile & App Marketing Leader on Clutch. Clutch is a ratings and reviews research firm based in the heart of Washington, D.C. Their recent research named the leading digital marketing and design agencies from around [...]

By | January 5th, 2018|Awards|0 Comments

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