About Arazoo Kadir

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So far Arazoo Kadir has created 38 blog entries.

Why marrying organic with paid acquisition is a match made in heaven for your apps

The App Marketing team at Yodel Mobile won a couple of awards recently; one for “Most Effective App Marketing ” at the EMMAs and the other “Best App Marketing Campaign” at the App Promotion Summit. The first was for Teletext Holidays and the second for NBC Universal’s Hayu App. On the surface there is nothing [...]

By | January 12th, 2018|Acquisition, Mobile Apps, Mobile Optimisation, Yodel Mobile|0 Comments

Yodel Mobile named Global Mobile & App Marketing Leader on Clutch!

Yodel Mobile is a Global App Marketing Leader for 2017! Yodel Mobile was recently awarded a spot as a Global Mobile & App Marketing Leader on Clutch. Clutch is a ratings and reviews research firm based in the heart of Washington, D.C. Their recent research named the leading digital marketing and design agencies from around [...]

By | January 5th, 2018|Awards|0 Comments

Yodel Mobile win App Marketing Campaign at App Growth Awards 2017

We have some BIG news. This year, the organisers of the App Promotion Summit hosted their inaugural App Growth Awards in Berlin. The App Growth Awards aim to provide the annual barometer for the global app marketing and growth ecosystem and their events continue to foreground leading companies and individuals in the sector… …and the [...]

By | December 5th, 2017|Uncategorized|0 Comments

Travel apps: tips and tricks – Mastering Mobile Marketing

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and one method of increasing your re-booking rate. Seasonality Seasonality is widely known to affect travel [...]

By | November 27th, 2017|Mobile Analytics, Mobile Apps, Travel apps, Travel Sector|0 Comments

Yodel Mobile win Most Effective App Install Campaign award at EMMAs

At this year’s Mobile Marketing Oscars, the EMMAs, we took home a special award. We were honoured to be named winners of Most Effective App Install Campaign for our work with Teletext Holidays. By implementing our unique app marketing strategy, Fit to Market, we ensured that the Teletext Holidays app would stand out in one of the most [...]

By | November 20th, 2017|Awards|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

7 elements of a successful app launch strategy for startups – Mastering mobile marketing video series

In our latest Mastering Mobile Marketing video, we'll be focusing on the marketing side of the app launch than the app itself. We have seven elements that, in tandem, will help you successfully launch your app. If you're a startup, or an established business launching a brand new app, you need to consider the following: Analytics [...]

By | October 23rd, 2017|Uncategorized|0 Comments

All users on-board! How successful onboarding improves app retention rates

It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making a good first impression is key to keep users coming back and that’s where app onboarding comes in. For any [...]

By | October 17th, 2017|behaviour, onboarding, Yodel Mobile|0 Comments

App User Metrics You Should Be Tracking | Mastering Mobile Marketing – Yodel Mobile Video Series

When it comes to user metrics, one size doesn’t always fit all. In this post, we will cover some of the most fundamental things you need to know about your users to make sure you have the all the data at hand to optimise your mobile marketing strategy. But it’s important to keep in mind [...]

By | September 26th, 2017|Analytics|0 Comments

The 3 Phases of Mobile App Testing Every Company Goes Through

This week, Head of Marketing from Global App Testing, Nicholas Roberts, shares his invaluable insight into the various app testing challenges businesses may face. Global App Testing helps companies scale QA testing using a crowd of professional testers. No matter where a business may be in the development process, Global App Testing can help. When you’re [...]

By | September 12th, 2017|Guest Blog, Testing|0 Comments

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