About Arazoo Kadir

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So far Arazoo Kadir has created 55 blog entries.

Mobile Attribution, Fraud & Safeguarding Ad Spend | Mastering Mobile Marketing Series

In the latest Mastering Mobile Marketing video of the series, we quiz Dave Allen from Conversant on mobile attribution, fraud & safeguarding ad spend, see the Q&A transcript below: Q: Social channels like Facebook tend to dominate from an advertising spends point of view. In wake of some of the issues with Facebook, how do you think [...]

The Best of Both Worlds: Organic & Paid User Acquisition on Mobile

This week we’re excited to share an article from Taptica’s Marcom Manager in the US, Carly Morris. Taptica is a global end-to-end mobile advertising platform that helps the world’s top brands reach their most valuable users with the widest range of traffic sources available today. To learn more about Taptica’s performance mobile advertising solutions, visit their [...]

In Review: Thomas Cook – My Holiday app

Welcome to our first ‘In Review’ series, where we choose apps from the app stores to put under the microscope, to see how they can be optimised for organic acquisition, drive engagement and increase retention. Each month we will review a different app, focusing on onboarding, user journey flow, App Store Optimisation, mCRM, UX, UI [...]

Yodel Mobile select Breast Cancer Care to receive Fit to Market, for free!

As app usage continues to increase at a rapid rate and smartphone ownership becomes more widespread, we have seen many charities utilise apps to offer accessible, engaging and educational experiences for users. However, executing an effective app marketing strategy can be greatly demanding on resources. This is why we launched our charity app marketing initiative [...]

By | July 24th, 2018|Charity, Yodel Mobile|0 Comments

Reconfiguring the mobile space: Lite Apps, Progressive Web Apps, Instant Apps & Google AMP

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive Web Apps, Android Instant Apps and Google Accelerated Mobile Pages (AMP). We’ve also seen an [...]

Mobile Ad Fraud: Explained | Yodel Mobile – Mastering Mobile Marketing Series

Mobile ad fraud is when an individual or group attempt to defraud advertisers, publishers or supply partners by exploiting mobile advertising technology. The objective of fraudsters is to steal from advertising budgets. How big of a problem is mobile ad fraud? According to Tune (2017) on average 15.17% of ad network activity is fraudulent. Ad [...]

By | June 28th, 2018|Acquisition|0 Comments

ASO keyword research done right

As many mobile and marketers app marketers may be aware, App Store Optimisation (ASO) is a great way to increase the organic discoverability of your app. There are two key areas to consider when executing effective App Store Optimisation for your apps. The first is regarding how well your app store listing converts users, which [...]

By | June 21st, 2018|App Store Optimisation|0 Comments

Top 10 iOS 12 features & secret features they DIDN’T mention at WWDC 2018

This week was all about WWDC. With a lack of new hardware releases from Apple this year, we were prepared for the event to be centred around the new OS release. From Siri Suggestions to Animojis, we got what we expected from the annual Apple event. However, there are some noticeable features from iOS 12 [...]

By | June 8th, 2018|WWDC|0 Comments

GDPR – The Checklist | Yodel Mobile – Mastering Mobile Marketing Series

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. Last time we covered some of the basics of the GDPR – in this video, we give you the essential checklist to ensure you are GDPR ready. GDPR - The Checklist: Employee education Information Audits Privacy Policies User-facing Elements Analytics Implications Employee Education: [...]

By | June 4th, 2018|GDPR|0 Comments

GDPR – The Basics | Yodel Mobile – Mastering Mobile Marketing

We’re back with another season of Yodel Mobile’s Mastering Mobile Marketing video series. As we inch closer to May 25th, we thought we’d share some important GDPR basics that all marketers should be aware of. In this video, Meg will be covering some of the terminology, the legal bases for processing data, and the rights [...]

By | May 24th, 2018|GDPR|0 Comments

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