About Arazoo Kadir

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So far Arazoo Kadir has created 18 blog entries.

Google I/O 2017: Essential mobile & App announcements you need to know

Google I/O 2017 is Google’s annual developer festival that took place this May. This year was packed with exciting developments from Google, so, we’ve pulled together the announcements that you need to know about. Google release Android O BETA There’s a new and improved operating system on the block. Google has released the second developer preview of the [...]

By | May 24th, 2017|Conferences, Mobile Apps, Mobile Optimisation, Press, Tech|0 Comments

New Spotlight Search feature in iMessage could change the course of Apple Search

Spotlight Search. It’s a feature of the iPhone that we don’t spend much time talking about. In fact, it’s a feature that iOS users do not interact with much either, with a recent study by Branch showing that only 0.3% of users click on Spotlight links. However, we’ve noticed a new feature in iOS 10 [...]

By | May 19th, 2017|Mobile Search, Mobile Strategy, Yodel Mobile|0 Comments

At last! Apple’s iTunes Connect update offers real app insights

We’re all about discoverability here at Yodel Mobile. In fact, it is an essential pillar of our Fit to Market programme for app marketing success. So, finally, Apple have implemented some really useful  changes to iTunes Connect, making it easier to see how your apps have been discovered. The shortcomings of App Analytics in iTunes [...]

By | May 17th, 2017|App Store Optimisation, Mobile Apps|0 Comments

Amazon Echo user targeting, coming to a bedroom near you – scared yet?

Amazon Echo Look. A whole new (and on initial review, arbitrary) development from Amazon. The Echo Look is a $20 upgrade from the standard Echo, sporting a camera with LED lights and microphone. The device ultimately goes hand-in-hand with the Amazon Echo Look app. Images captured are uploaded to the app, where you can build [...]

Increase opt-ins for push notifications | Mastering Mobile Marketing – Yodel Mobile Video Series

View the video here. Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be [...]

Apple Search Ads launch in the UK, Australia and New Zealand

Finally, they have arrived. Apple Search Ads have expanded internationally to the UK, Australia and New Zealand. What are they? The low-down Apple have optimized search within the App Store. Developers can now bid on keywords so their listings surface at the top of a App Store search in a new ad format. According to Apple, [...]

By | April 25th, 2017|App Store Optimisation, Mobile Advertising|0 Comments

Dating apps: 3 steps to success

Dating apps have seen astonishing growth over the past few years. Dating app participation by those aged 18 to 24 has nearly tripled since 2013. As expected, an array of dating apps have emerged to accommodate the growing demand. From brands like Tinder to Coffee meets Bagel, multiple platforms with different approaches and features are [...]

How to attain a single-view understanding of your app users

Mobile in context Since mobile search exceeded that of desktop, its reverberating effect has been noticeable across verticals. A recent milestone for retail is a good example, as visits to retail websites via mobile devices have overtaken desktop traffic for the first time. Whilst the increase in mobile search is not new news, the deepening [...]

By | April 13th, 2017|Analytics, behaviour, Mobile Apps, Yodel Mobile|0 Comments

Why you need an mCRM strategy | Mastering Mobile Marketing – Yodel Mobile Video Series

View the video here. Over the coming weeks, we’ll be sharing with you some app basics, best practises and trends relevant to the mobile ecosystem. Our team at Yodel Mobile possess extensive knowledge of the mobile marketing fundamentals needed to ensure that your apps can be as successful as they can be. We will be [...]

Publishing Apps: Getting your Content Discovered

Great news, you have created a publishing app that’s brimming with quality content. Now, how do you make sure your content is found? You may hear the term app discoverability all the time, but what do digital publishers need to consider to ensure that their hard-worked content lands in the hands of their targeted audience? [...]

By | April 3rd, 2017|Mobile Apps, Publishing Apps|0 Comments