About Arazoo Kadir

This author has not yet filled in any details.
So far Arazoo Kadir has created 42 blog entries.

Call for submissions: free app marketing for charity app

We are currently accepting submissions for a charity app to receive our Fit to Market app marketing programme for free. More and more charities are taking advantage of the benefits of mobile in aiding the development and outreach of their organisations. We love the opportunities this raises for charities and we want to help, which [...]

By | March 12th, 2018|Yodel Mobile|0 Comments

Mobile World Congress 2018: what’s happened so far?

We can’t believe we have crossed the half way mark of this year’s Mobile World Congress already. With the former half of the event dominated by some long-awaited phone releases by the big players, we thought it was worth giving a mid-week round up of one of the world’s biggest mobile events. Nokia goes back [...]

By | March 1st, 2018|Events|0 Comments

Mobile World Congress 2018: what to expect at one of the world’s biggest mobile events

We can’t believe Mobile World Congress 2018 is already around the corner and we are no-doubt excited for one of the biggest and greatest mobile events in the world. Last year MWC achieved record breaking attendance and was defined by some great launches in mobile, like the impressive Samsung Galaxy S8 and the modern classic Nokia [...]

By | February 23rd, 2018|Uncategorized|0 Comments

Paid User Acquisition | Mastering Mobile Marketing – Yodel Mobile Video Series

 In this episode, we are covering the topic of paid user acquisition to give you an idea of what you can gain and how effective it can be in promoting an app. Paid user acquisition is key in the mobile app space and an imperative step towards building a strong user base. Paid user [...]

By | February 16th, 2018|Acquisition, Mastering Mobile Marketing Video Series|0 Comments

A/B testing: why you should avoid gut feelings and go with experimentation

We're thrilled to share with you the following guest post from Neha Mittal, Digital Marketing Manager at Apptimize. In the mobile app space, you must constantly fight to attract, engage, retain, and monetise users. The reality is there are currently about 2.8 million Android apps and 2.2 million in the Apple App Store. The way [...]

By | January 22nd, 2018|Data, Guest Blog, Guest Post, Testing|0 Comments

Yodel Mobile named Global Mobile & App Marketing Leader on Clutch!

Yodel Mobile is a Global App Marketing Leader for 2017! Yodel Mobile was recently awarded a spot as a Global Mobile & App Marketing Leader on Clutch. Clutch is a ratings and reviews research firm based in the heart of Washington, D.C. Their recent research named the leading digital marketing and design agencies from around [...]

By | January 5th, 2018|Awards|0 Comments

Yodel Mobile win App Marketing Campaign at App Growth Awards 2017

We have some BIG news. This year, the organisers of the App Promotion Summit hosted their inaugural App Growth Awards in Berlin. The App Growth Awards aim to provide the annual barometer for the global app marketing and growth ecosystem and their events continue to foreground leading companies and individuals in the sector… …and the [...]

By | December 5th, 2017|Uncategorized|0 Comments

Travel apps: tips and tricks – Mastering Mobile Marketing

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and one method of increasing your re-booking rate. Seasonality Seasonality is widely known to affect travel [...]

By | November 27th, 2017|Mobile Analytics, Mobile Apps, Travel apps, Travel Sector|0 Comments

Yodel Mobile win Most Effective App Install Campaign award at EMMAs

At this year’s Mobile Marketing Oscars, the EMMAs, we took home a special award. We were honoured to be named winners of Most Effective App Install Campaign for our work with Teletext Holidays. By implementing our unique app marketing strategy, Fit to Market, we ensured that the Teletext Holidays app would stand out in one of the most [...]

By | November 20th, 2017|Awards|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments


Get the most incisive mobile marketing news and industry insights delivered directly to your inbox.

Click continue to apply for the role. Please attach a CV to the email and include a cover letter, outlining your relevant experience regarding the role.