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David Bowie ponders the future of mobile

David Bowie takes inspiration wherever he finds it - rockabilly, krautrock, sci-fi, technology, class As, beautiful men and beautiful women. And as I listen to his records and wonder how different my life could have turned out if I’d been a bit more studious on the guitar and a bit more brave with the outfits, [...]

By | June 3rd, 2014|Industry Comment, Mobile Strategy|0 Comments

Time to move beyond the apps versus mobile web debate

Back when apps were a new thing (we’re talking hazy, sepia-tinged memories of 2008, here), there was a considerable clamour among brands, games companies, and binmen alike to get in on the app gold rush. However, many marketers and developers argue that the mobile web beats apps when it comes to mobile strategy. So, do [...]

By | May 15th, 2014|Mobile Apps, Mobile CRM, Mobile Search, Mobile Strategy|0 Comments

Mobile Engagement Part 2 – Yodel’s Five Golden Rules

Push messaging is a hugely powerful tool – a properly managed campaign can double app usage and consumer engagement with branded apps. We feel many companies just focus on downloads and don’t leave much thought for engagement beyond this stage.  We ran some research over the Christmas period on a sample of 20 mobile apps [...]

By | May 8th, 2014|Mobile Apps, Mobile CRM|0 Comments

Three golden rules for driving app installs through Facebook

Facebook has arrived as an ad platform, and Mr Zuckerberg’s social network offers real opportunities for app install campaigns. Facebook now has over a billion monthly users on mobile, and with increased competition in the app download space, it’s therefore a great network to help advertisers extend reach. Facebook is becoming very competitive as more [...]

By | April 28th, 2014|Mobile Advertising, Mobile Creative, Mobile Planning|0 Comments

The Afternoon Club: The journey to app engagement

Our Afternoon Club event was a great chance to delve into the world of app engagement. With speakers from the likes of Avios, HasOffers – not to mention yours truly – it was a great chance to really learn from the experts on app marketing and app engagement. One key message across all the presentations was [...]

The Afternoon Club at the Soho Hotel – April 1st

***Confirmed attendees coming to April's Afternoon Club include Archant, Bauer Media, Dennis Publishing, ESI Media, Real Networks, Hearst Magazines, Secret Escapes, Conde Nast, Immediate Media, Dow Jones, TES Global, National Trust, Leisure Pass Group, Debenhams, Amazon, Hearst Magazines, Travelex***  The Afternoon Club is a regular seminar presenting the latest in mobile advertising and marketing brought to [...]

By | March 19th, 2014|Events|0 Comments

Mobile Engagement Part 1: When push comes to shove

If your mobile strategy includes an app, then don't overlook the role push notifications can play in engaging your customers. The ability to deliver push notifications is built into every smartphone, and push offers a great way to improve your mobile app marketing and achieve more once you've secured that download. It's fair to say that since 2008, [...]

By | March 13th, 2014|App Store Optimisation, Mobile Apps, Mobile CRM|0 Comments

How to understand mobile advertising terminology

Technology is a wonderful thing – but it has the potential to baffle. Acronyms, tech speak, jargon can be a big barrier for marketers looking to try new things – and much confusion can come from the many different buying models in mobile advertising. So, we’ve put together this guide to help. You’ll know your [...]

Mobile World Congress 2014 – The Round Up

That's it folks, the world’s mobile execs, tech journalists and PR people are flying home – Mobile World Congress 2014 is over. To reflect an industry that grows in importance every year, MWC 2014 was the biggest show yet, and the defining moment was the appearance of Mark Zuckerberg. In previous years, MWC’s keynote has been [...]

By | February 28th, 2014|Conferences, Industry Comment, Wearables|0 Comments

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