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The Afternoon Club Zero to Hero Round Up

At the start of London Mobile Games Week, Yodel Mobile hosted the Afternoon Club with a special interactive afternoon called Zero to Hero. Working with IBM, TapJoy, Kuato Studios, Dimoso, Bossa Studios, GamesGrabr, ndreams and UKIE, industry leading figures manned tables and engaged in top quality chatter with nearly 100 attendees. But if you weren’t able [...]

By | January 27th, 2015|Events, Guest Blog, The Afternoon Club|0 Comments

Our 2015 predictions for mobile gaming – Part 2

The mobile gaming market remains one of the most lucrative and important in the whole app economy. With Supercell valued at over $3bn, King turning its IPO around with the launch of Candy Crush Soda Saga 2 and Kim Kardashian reportedly making tens of millions of dollars from Glu’s mobile sensation, grabbing even a small [...]

By | January 14th, 2015|Events, Industry Comment, Mobile Gaming, The Afternoon Club, Wearables|0 Comments

Our 2015 predictions for mobile gaming – Part 1

In the first part of our look at the big trends in the mobile gaming industry, we take a deeper look at things likely to affect mobile game developers. The second post, will be looking at how changes in the mobile app marketing industry can help you succeed. Native and Video leading the way Many [...]

Merry Christmas from the Yodel Mobile Family!

Our Christmas tree is up and dressed, the advent calendar is half-way eaten and the festive tunes are on. It’s been a fast-paced and rewarding year for Yodel Mobile and we are looking forward to a short breather before the exciting new year begins. We would like to wish you all a wonderful Christmas, and [...]

By | December 17th, 2014|Christmas|0 Comments

IBM presents The Afternoon Club, 22nd September 2014

**Confirmed Attendees include The Spectator, Thomas Cook, Harrods, Cancer Research UK, RBS, Lloyds, IPC Media, Evans, Hailo, War Child, The Economist, Dennis Publishing, HSBC, Archant + more** Registration for our next event The Afternoon Club is now open!  This time we are bigger and better than ever and are being brought to you by IBM and [...]

By | August 29th, 2014|Conferences, Events, The Afternoon Club, Yodel Mobile|0 Comments

A Day in the Life of an Intern at Yodel Mobile

The first thing I noticed when I walked into Smokehouse Yard was the cool, refurbished building that I would be using over the next two weeks to hone my skills in mobile marketing. The second thing I noticed were the friendly faces of the diverse workforce that greeted me. Both these things; ‘cool’ and ‘diverse’ I would [...]

By | August 26th, 2014|Industry Comment, Yodel Mobile|0 Comments

US and UK approach to app store optimisation differs – but there’s room for improvement

Yodel Mobile’s research into app store optimisation extends to the retail sector, and highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. London, 2 July 2014 – Integrated mobile marketing agency Yodel Mobile has announced the results of its app store optimisation (ASO) analysis in the retail sector. The research [...]

By | July 7th, 2014|App Store Optimisation, Press, Retail Sector|0 Comments

Mobile inspiration for retail brands: five great examples

Increasingly, our smartphones are bridging the gap between online and the real world, and this is especially true in the world of retail. In an intriguing stat, Deloitte says that by 2016 more than $1trillion worth of sales will be “influenced” by mobile and digital. Retailers talk about the customer journey, and it’s clear that [...]

Afternoon Club: Mobile retail in the spotlight (4th July)

Mobile is the last frontier for retail, and phones are making serious changes to the way consumers shop. According to research by Internet Media in Retail Group (IMRG) and Capgemini, mobile transactions accounted for 27 per cent of total UK online transactions in 2013, amounting to a whopping £3bn. With new frontiers comes innovation, and [...]

By | June 9th, 2014|Events, Retail Sector, The Afternoon Club|0 Comments