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Yodel Leads as a Top Mobile Marketing Agency

Yodel Mobile was recently recognised highly among other App and Mobile Marketing Agencies by independent research firm Clutch. Clutch is based in Washington, DC and has the most extensive research coverage of digital and mobile marketing agencies and the greater mobile market. Their research algorithm took into account many things: our previous work, our client [...]

By | July 11th, 2016|Mobile Advertising|0 Comments

Yodel Mobile receives commendation at 2015 MOMA Awards

On the 24th May, the mobile world donned their black ties and brushed off their sparkly slippers to enjoy a night at The Drum MOMA Awards 2015, held in the Marriot Hotel in Grosvenor Square. This year's MOMA Awards saw the level and calibre of mobile advertising rise yet again, across a range of categories displaying the best that mobile has to offer. Mobile [...]

By | June 16th, 2015|Events|0 Comments

Seven Top Tips for Choosing a Mobile Tracking Partner

If you are running a mobile app install campaign and looking to use multiple media partners, you will need a third party tracking provider. Choosing this mobile tracking partner is a very important decision that should not to be taken lightly as there's a lot of work which can go into integrating.  To help guide you, we've [...]

By | May 28th, 2015|Analytics, Industry Comment, Mobile Analytics|0 Comments

Case Study: The Economist World in 2015

Yodel Mobile is a full service mobile marketing agency, and we have worked with The Economist since 2010 on all their mobile marketing activity.  The Economist has a circulation of 1.5 million+ readers worldwide and asked Yodel Mobile to work on the launch of The World in 2015 following the success of the launch for [...]

Mobile World Congress 2015 – Round Up

The good people of Barcelona can relax for another year – Mobile World Congress 2015 has drawn to a close. With more than 90,000 attendees, MWC 2015 was the biggest yet, and there were some pretty big topics covered too. It was a quick pit stop in London before heading to the next conference Beyond the [...]

By | March 7th, 2015|Conferences, Events, Internet of Things, Mobile Devices|0 Comments

Mobile World Congress 2015 – Day 2

Talk turns to 5G After falling in love with the Bobolat Play connected tennis racquet yesterday, today started with another sporty revelation: the 2018 Winter Olympics in South Korea could be powered by a 5G network. So while EE has been trumpeting its achievement of getting Wembley Stadium 4G connected, in a few short years [...]

Mobile World Congress 2015 – Day 1

Zuckerberg’s unholy matrimony with the operators Mark Zuckerberg took centre stage on Day 1 of Mobile World Congress again – but this time, he seemed very keen to shift the focus away from Facebook and onto its partners. The Q&A chat (hosted by WIRED journalist Jessi Hempel) was focused around Zuckerberg’s internet.org initiative – which aims [...]

By | March 2nd, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments

Our Pick of the Parties at Mobile World Congress

The biggest event on the mobile calendar is upon us once more. Hotels and flights are booked, meetings are coming in thick and fast but let’s get down to business; where will the action be?  We’ve selected the best parties we’re hoping to attend, see you on the dance floor? Sunday Night Hosted by Rudy De Waele, [...]

By | February 26th, 2015|Conferences, Events|0 Comments

Mobile World Congress 2015 – Day 3

The Internet of Things and virtual reality Roaming the show floor at Mobile World Congress today, I’m repeatedly struck by the idea of the ‘killer app’. It’s an overused term, but it really means something in the context of the Internet of Things and the Internet of Everything. Compare and contrast: the AT&T Drive Studio [...]

By | February 26th, 2015|Conferences, Events, Mobile Apps, Mobile Devices, Wearables|0 Comments