Yodel Mobile select Breast Cancer Care to receive Fit to Market, for free!

As app usage continues to increase at a rapid rate and smartphone ownership becomes more widespread, we have seen many charities utilise apps to offer accessible, engaging and educational experiences for users. However, executing an effective app marketing strategy can be greatly demanding on resources. This is why we launched our charity app marketing initiative [...]

By | July 24th, 2018|Charity, Yodel Mobile|0 Comments

Reconfiguring the mobile space: Lite Apps, Progressive Web Apps, Instant Apps & Google AMP

There have been lots of new developments from Google and Apple that have gotten app owners wondering if they are taking advantage of emerging capabilities for their apps and its content. In recent years we’ve seen the introduction of Progressive Web Apps, Android Instant Apps and Google Accelerated Mobile Pages (AMP). We’ve also seen an [...]

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