Apple releases SKAdNetwork APIs: mobile attribution to maintain user privacy

As we mull over Facebook CEO Mark Zuckerberg’s recent congressional hearing following the Cambridge Analytica scandal, discussion around data-privacy has been rife. In conjunction with the current mobile ad fraud pandemic, it is interesting to see that Apple’s new SKAdNetwork APIs reiterate its unwavering position that ‘privacy is a fundamental human right.’ What are the [...]

By | April 12th, 2018|Data, Industry Comment|0 Comments

As seasons change, your app marketing needs to be on trend

Seasonality trends can affect the performance of your apps, but they also offer an array of opportunities to push for further engagement and drive installs. Depending on the nature of your app, seasonality could affect when you decide to launch, the tone and message of your CRM strategy, the release of new features and more. [...]

By | April 6th, 2018|Acquisition, behaviour, Engagement|0 Comments

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