Looking back on Yodel Mobile’s 2017 and into the crystal ball for 2018

As the end of the year rapidly approaches, I can’t help but reminisce about what a year 2017 has been for Yodel Mobile. To start off, the app space has considerably evolved this year and so has Yodel Mobile’s Fit to Market programme. We honed down on the essential ingredients needed to cook up true [...]

By | December 20th, 2017|Uncategorized|0 Comments

Apple acquires Shazam and obtains essential data to develop its products

You may have heard… Apple’s purchase of Shazam has had everyone talking this week – for a good reason. It’s likely a move which will help the company collect more data on people’s music interests, which will be undoubtedly useful in improving the Apple Music service. What can Apple gain from acquiring Shazam? Since its [...]

By | December 14th, 2017|Uncategorized|0 Comments

Yodel Mobile win App Marketing Campaign at App Growth Awards 2017

We have some BIG news. This year, the organisers of the App Promotion Summit hosted their inaugural App Growth Awards in Berlin. The App Growth Awards aim to provide the annual barometer for the global app marketing and growth ecosystem and their events continue to foreground leading companies and individuals in the sector… …and the [...]

By | December 5th, 2017|Uncategorized|0 Comments

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