Travel apps: tips and tricks – Mastering Mobile Marketing

As part of our Mastering Mobile Marketing video series, we’ll be sharing a few tips and tricks on how to improve the performance of your travel app. We’ll be looking at overcoming seasonality issues, the need for sharing strategies, and one method of increasing your re-booking rate. Seasonality Seasonality is widely known to affect travel [...]

By | November 27th, 2017|Mobile Analytics, Mobile Apps, Travel apps, Travel Sector|0 Comments

Yodel Mobile win Most Effective App Install Campaign award at EMMAs

At this year’s Mobile Marketing Oscars, the EMMAs, we took home a special award. We were honoured to be named winners of Most Effective App Install Campaign for our work with Teletext Holidays. By implementing our unique app marketing strategy, Fit to Market, we ensured that the Teletext Holidays app would stand out in one of the most [...]

By | November 20th, 2017|Awards|0 Comments

Improve app conversion with data-led UX and UI optimisations

So how can numbers inform User Experience or User Interface decisions for your apps? You need to consider what elements are ultimately affecting your user’s conversion. For example, by making UI changes (like resizing the copy of your onboarding screens) you could decrease the risk of user drop-off. Equally, by making UX changes [...]

By | November 10th, 2017|Analytics, Data, Mobile Analytics, Mobile Apps, onboarding|0 Comments

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