7 elements of a successful app launch strategy for startups – Mastering mobile marketing video series

In our latest Mastering Mobile Marketing video, we'll be focusing on the marketing side of the app launch than the app itself. We have seven elements that, in tandem, will help you successfully launch your app. If you're a startup, or an established business launching a brand new app, you need to consider the following: Analytics [...]

By | October 23rd, 2017|Uncategorized|0 Comments

All users on-board! How successful onboarding improves app retention rates

It’s not news, the app ecosystem is incredibly competitive. The cold hard facts show 25% of your users only use your app once, and a whopping 80% of users will churn within 90 days. Making a good first impression is key to keep users coming back and that’s where app onboarding comes in. For any [...]

By | October 17th, 2017|behaviour, onboarding, Yodel Mobile|0 Comments

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