App User Metrics You Should Be Tracking | Mastering Mobile Marketing – Yodel Mobile Video Series

When it comes to user metrics, one size doesn’t always fit all. In this post, we will cover some of the most fundamental things you need to know about your users to make sure you have the all the data at hand to optimise your mobile marketing strategy. But it’s important to keep in mind [...]

By | September 26th, 2017|Analytics|0 Comments

The 3 Phases of Mobile App Testing Every Company Goes Through

This week, Head of Marketing from Global App Testing, Nicholas Roberts, shares his invaluable insight into the various app testing challenges businesses may face. Global App Testing helps companies scale QA testing using a crowd of professional testers. No matter where a business may be in the development process, Global App Testing can help. When you’re [...]

By | September 12th, 2017|Guest Blog, Testing|0 Comments

Revolutionising retail: essential ways mobile drives footfall

Certain mobile capabilities are becoming increasingly attractive to retailers, as they provide unique opportunities to drive store traffic and business value. We’ve recently seen businesses like Wholefoods (freshly acquired by Amazon) and Walmart use mobile in an innovative way, such as to ‘Scan & Go’ in-app. Strategies like these aim to create a fluid retail [...]

By | September 6th, 2017|Mobile Commerce|0 Comments

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