mCRM: Wooing your users with push notifications

The secret to wooing a user and building a longlasting, mutually beneficial relationship with them? A great mCRM strategy. Imagine you have a user who is, in terms of your target audience, your ideal user. She is your app soulmate. But she’s not using your app as often as you’d like (or at all). She [...]

By | June 27th, 2016|Mobile CRM|0 Comments

Music Festival Apps: Our Top 5 Recommendations

Music festival season is here again! It's the only season where you need to pack wellies with sun cream, a rain coat and glitter. Whether you're going to Glastonbury, Latitude, Burning Man or even your family friend's mini festival in their garden, you'll need to be prepared. While putting together all your essentials, make sure [...]

By | June 22nd, 2016|Mobile Apps|0 Comments

What Yodel Wants from Apple’s WWDC

With WWDC (Apple's Worldwide Developers Conference) just around the corner, the theories about iOS 10 and the new iPhone 7 are flying every which way. We thought we’d get in on the action and put together a wishlist for this year’s conference, from the point of view of mobile marketing. Improvements to Apple Search at [...]