January 2014 - Yodel Mobile

iBeacon ready to kick-start location-based marketing

It’s unusual for Apple to not make a song and dance about the launch of something new, but the company’s iBeacon slipped largely under the radar when it was first announced at the company’s Worldwide Developer Conference (WWDC) last summer. So far, Apple has used the proximity software to help users set up the Apple TV just by waving your iPhone near the device, but I suspect the really big application for iBeacon will be in location-based marketing. […]

Making sense of the Consumer Electronics Show (CES) 2014

Las Vegas is bonkers enough as it is, but add the Consumer Electronics Show (CES) into the mix and you’re in for a truly surreal experience. CES – the tech trade show that takes place in January every year – is a bizarre festival of robots, corporate fanfare, Vegas nightlife, and an unfathomable army of iPhone accessory manufacturers all seemingly hawking the same product. But there’s a lot more to it than that – and it’s fair to say that amid all the 3D printers and iPhone tat, CES is a big deal for the ad industry. It’s a great opportunity to see what’s coming next in terms of consumer behaviour, and think about how new technology can enable brands to engage consumers. […]