iBeacon ready to kick-start location-based marketing
It’s unusual for Apple to not make a song and dance about the launch of something new, but the company’s iBeacon slipped largely under the radar when it was first announced at the company’s Worldwide Developer Conference (WWDC) last summer. So far, Apple has used the proximity software to help users set up the Apple TV just by waving your iPhone near the device, but I suspect the really big application for iBeacon will be in location-based marketing. […]