Las Vegas is bonkers enough as it is, but add the Consumer Electronics Show (CES) into the mix and you’re in for a truly surreal experience. CES – the tech trade show that takes place in January every year – is a bizarre festival of robots, corporate fanfare, Vegas nightlife, and an unfathomable army of iPhone accessory manufacturers all seemingly hawking the same product. But there’s a lot more to it than that – and it’s fair to say that amid all the 3D printers and iPhone tat, CES is a big deal for the ad industry. It’s a great opportunity to see what’s coming next in terms of consumer behaviour, and think about how new technology can enable brands to engage consumers. […]