The Mobile revolution in Lapland

Mobile has revolutionised industry around the world – and that’s especially true of Lapland’s relentlessly-innovative Christmas sector. We surveyed Lapland’s oddly small and squeaky-voiced workforce, along with their talismanic and food loving CEO Mr Father “Santa Claus” Christmas, to find out exactly what effect mobile is having on the business. […]

By | December 18th, 2013|Christmas|0 Comments

Second screen, dual screen, and the new TV advertising paradigm – Part 2

Bringing together the sharpest mobile minds from the likes of Shazam and ITV (not to mention a chap called Mick Rigby), our November Breakfast Club event focused on the second-screen phenomenon. And, judging by the results shared during the presentations, it’s a phenomenon that’s already showing the profound impact it can have on marketing and consumer engagement. […]

By | December 10th, 2013|Breakfast Club|0 Comments

Second screen, dual screen, and the new TV advertising paradigm – Part 1

Mobile is bringing about an exciting new frontier for TV, not least in the all-important sphere of advertising. That’s the message from our Breakfast Club briefing, which took place last week. For the event, we gathered some of the top thinkers (and, crucially at this nascent stage, the top doers) in second-screen and dual-screen strategy over a pastry and a coffee, to tell us what they’ve learnt about this phenomenon. […]

By | December 5th, 2013|Breakfast Club|0 Comments