Keeping it in the Family with video chat

Why yell up the stairs to summon your kids when dinner is ready? A simple video call will do the job just as well apparently. It seems British families are forging ahead with a new trend – according to research from Microsoft Advertising, one in three families communicate digitally while within the house. The study surveyed 1,500 families in the UK, and also found that the average British household has six internet-connected devices in use. […]

By | October 23rd, 2013|Mobile Advertising|0 Comments

Mobile ad spend rockets as brands realise purchasing power of devices

Dramatic new figures from the IAB (Internet Advertising Bureau) and PwC show that mobile advertising spend more than doubled in the first half of 2013 compared to the same period last year. Mobile advertising grew by 127% to £429 million in the first six months of 2013, and mobile now accounts for 14% of total digital spend and 20.4% of total digital display advertising. The IAB’s Digital Adspend report also sheds light on the sectors that are growing fastest in mobile display. […]

By | October 14th, 2013|Mobile Advertising|0 Comments

Mobile App Launch Strategies (part 3): Mobile Display Campaigns, Networks and Remarketing

Mobile advertising has evolved. With a range of new display ad units that incorporate a suite of dynamic features, new ad networks that deliver ever growing reach, contextual and location based targeting, and in depth tracking solutions – mobile display has made huge leaps since the early days of basic static banners. […]

By | October 10th, 2013|Mobile Strategy|0 Comments

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