The Breakfast Club

The Breakfast Club kicked off yesterday in Yodel Mobile’s Farringdon offices with the topic being how SMS can fit into your business in a credible way.   Mick gave a presentation detailing the mobile landscape and where SMS fits in, offering the pros and cons of using SMS along with case studies we called the Good, the Spam and the Ugly.   […]

By | June 28th, 2013|Breakfast Club|0 Comments

Top mobile phone apps and advice for the festival season

You know that festival season is well and truly here when you wake up to talk on the Radio about what the weather gods are going to be doing over Glastonbury for the next few days. The summer is ahead of us and every weekend from now until the end of September there is at least one major festival and a handful of boutique or music specific ones. The office is going to be quiet for the next couple of days as half the team have headed out to Glasto. […]

By | June 27th, 2013|Mobile Apps|0 Comments

A Day in the Life of your Mobile – Infographic

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By | June 24th, 2013|Infographic|0 Comments

App Promotion’s from Mars and Mobile Marketing’s from Venus

There is a distinct difference between Mobile marketing and App promotion. One is about focusing on your brand and using mobile to deliver a salient message drawing individuals closer to you and ensuring there is a predisposed positive association with your brand. The other is about “selling” a product, your application. It’s really important to remember this because mobile must be used completely differently dependent on what you are intending to try and achieve. […]

By | June 4th, 2013|App Store Optimisation|0 Comments

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