Mobile App Launch Strategies (part 1): Tracking

So, you’ve launched a new mobile app into the relevant app store (be it Android’s Google Play, Apple’s App Store, Blackberry’s App World or now Microsoft’s Marketplace) and you’re up against the other 775,000 iOS apps (for example) for visibility, and a premium screen position once downloaded! So what’s next? Well if you’re asking that then maybe you have missed a few tricks pre-app launch.  […]