Yodelmobile Launches App Discovery Campaign for Kobo – press release

Integrated app discovery campaign enables tailored advertising Mobile marketing agency Yodelmobile has announced the launch of a new app discovery campaign for Kobo, one of the largest e-reader businesses on the market. The app discovery campaign features banners and HTML5 advertising to drive smartphone, tablet and web users to download the Kobo app. The global app discovery campaign launches this week, and is tailored to separate markets dependent on requirements. […]

By | July 12th, 2012|Press|0 Comments

5 things not to forget when you are planning on mobile marketing

Yes it’s a relatively new medium and yes, it’s very easy to get things wrong but mobile marketing and advertising really works.  So if you are caught in that hinterland of knowing you should be using mobile marketing but are a little reticent as to how you should go about it we’ve put together a few rules.   […]

By | July 1st, 2012|Mobile Strategy|0 Comments