The Apple UDID tracking issue and the solutions

There was quite of buzz a couple of weeks ago when the inevitable was announced by Apple that, in layman’s terms, they were going to start kicking out apps that included UDID tracking from the Apple App store. Most advertisers using tracking through ad networks were using UDID pass -backs to allow them to track the number of downloads they were getting from their display activity.  This meant that they were sailing close to the wind due to the privacy laws In the US. […]

By | April 12th, 2012|Industry Comment|0 Comments

Marketing Week awards nomination

We are dead chuffed to have been shortlisted for the digital category in the MarketingWeek Engage awards for our work on our client Jobsite’s partnership with O2. The most exciting aspect of this is the fact that although it’s a mobile entry we are competing within the broader digital space. Encouragingly it suggests that mobile is no longer being seen as a minority marketing channel but a digital solution in its own right. […]

By | April 11th, 2012|Press|0 Comments