The first feedback for mobile black friday

It looks like mobile Black Friday got off to a great start this year: Bosh – Shoppers in the US bought 2.5 times as much kit on eBay mobile on black Friday compared to the same day in 2010 Thwack – PayPal has announced a 516% increase in global mobile payment volume compared to last year These are serious figures, especially in a period of economic turmoil. […]

By | November 29th, 2011|Mobile Commerce|0 Comments

Pull your mobile fingers out Amazon

I’m planning and buying my Christmas on mobile this year. This week I’m only going to be using mobile sites and apps that have actively reached out to me via email, links on ads such as QR codes and push messages by SMS. Saturday morning, and no word of a lie, my little lad got in on the act. Over breakfast he was pouring through the Argos catalogue looking at the Halo toy page – key reading when compiling Christmas lists – and piped up “it’s got one of those bar code scanners that you do dad”. […]

By | November 29th, 2011|Mobile Commerce|0 Comments

Black Friday… and HMV scores a cracking goal just after kick off

This year I’ll be using my phone for all my Christmas needs  It’s Black Friday – the busiest shopping day in the year – The Friday after Thanksgiving in the US and Canada has been the BIG spending day of the Christmas shopping season since 2005. The buzz has started to resonate out from the states to other countries and in the UK it falls around the time of most peoples November pay being in their bank account… it’s going to be a big day at the tills. […]

By | November 25th, 2011|Mobile Commerce|0 Comments

Starting with a plan of attack

I’m planning and buying Christmas this year on my Mobile Phones and iPad. Ok, so it’s got off to a good start. As I was told in the first week of my first job as a junior trainee media executive (note not even a trainee executive ), “he who fails to plan, plans to fail” [...]

By | November 23rd, 2011|Mobile Commerce|0 Comments

Christmas on your Mobile, a fly on the wall Blogumentary

You read all these stats about how Mcommerce is rocketing, how people are using their mobile to check prices before they buy and how couponing is directing individuals’ impulse purchasing decisions. If you work at a mobile agency (ta-da), you can read all the research and deliver marketing initiatives till you turn blue in the face, but to really get under the skin of it there is nothing like doing it yourself. So this year I’ve decided that my Christmas is going to be done solely on mobile. […]

By | November 22nd, 2011|Christmas|0 Comments