Mobile Observation – Tokyo Japan.

I have recently returned from a trip to Japan, whilst staying in Tokyo I noticed quite a few mobile phone observations that I would like to share. Japan has the most developed mobile (phone) market in the world. They have been using the mobile internet across a variety of local handsets for 10 years now. […]

By | October 25th, 2010|Industry Comment|0 Comments

Location and Mobile

What is the future of mobile advertising? A large audience is key for traditional media, television and radio thrive on being able to communicate a branded message or promotion to the masses, but what we have seen emerging from digital media has been the opportunity to offer clients a far more targeted experience, and within that, what is key for mobile is location, that is the context of the media and that allows us extra level of targeting. As we have seen with the media owners like O2 already is that we can target someone who has been as in a specific place or area within 1, 3, 6 and even 12 months and deliver a message that is bespoke and relevant to them. […]

By | October 20th, 2010|Location Based Services|0 Comments