Yodel Digital

Working on my first strategy for a pitch has got me thinking, why do agencies always use the already tried and tested network and carrier approach, using ad banners on popular sites to the particular target audience when we should as advertisers on the most personal and unique media available, use the most innovative tools we can. […]

By | June 30th, 2010|Mobile Advertising|0 Comments

future prediction of the iPhone 4

The iPhone 4 is a brand new experience not only for its users but for us as advertisers. The main features of the newest Apple product are not only big improvements on its ground breaking product the iPhone 3 because of its new operating system the OS4, the same operating system the iPad uses but for marketing to the smart consumer. […]

By | June 28th, 2010|Mobile Devices|0 Comments

iPhone 4G network price Comparison;

At the moment there doesn’t seem to be a comparison site that offers tariff prices for the new iPhone, so we thought we would do some investigation to see for ourselves who offers the best value for money. Today we are looking at purchasing ourselves the new iPhone 4G and hoping to find a deal we have looked at all of the available contracts the network providers are offering. […]

By | June 28th, 2010|Mobile Devices|0 Comments

Yodel’s mobile campaign suitability process

Creating the perfect mobile marketing solution can be difficult, especially at a time where is hard to get clients to part with their cash in the contentious economical situation that we find ourselves in at the moment. […]

By | June 21st, 2010|Mobile Planning|0 Comments

I feel like “check-in” tonight

The latest issue of Wired U.K. tackles the “check-in” apps battle, showcasing Foursquare CEO Dennins Crowley on the cover, and a double page spread featuring Mr. Crowley and rival Gowalla CEO Josh Williams. […]

By | June 17th, 2010|Location Based Services|0 Comments

iPhone 4G – This changes everything. Again.

As the UK’s first strategic planning and buying company for mobile media we know how important it is for our clients to know we understand not only how the market is developing but how the technology that allows us to communicate with our consumers is developing. […]

By | June 16th, 2010|Industry Comment|0 Comments

How do you get the most out of mobile? – a process for success

Mobile is currently the communications solution burping and dribbling its way into the world. And like many new parents many businesses don’t really know what to do with this new bundle of joy that they want to love, but just don’t know how to yet. More often than not, the first steps into something new or somewhere new are always the hardest to take. […]

By | June 15th, 2010|Mobile Planning|0 Comments

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