Mobile for data capture

The two key jobs most marketers are charged with undertaking are generating cost effective customers and then hanging on to them. Traditionally this has been undertaken through heavily invested ATL activity and then DM. Then it all changed again with the rise of the web and the provision of 1:1 contact and search. […]

By | March 30th, 2010|Mobile CRM|0 Comments

Tech Radar’s 10 best mobile phones of today

I have just come across a very interesting article on the Tech Radar website, 'The 10 best mobile phones in the world today'. Check the article out here: bit.ly/a819mQ Do you agree with the 10 that made the cut? Who would you have chosen for number one?Let us know!

By | March 24th, 2010|Mobile Devices|0 Comments

Some of my favourite AR apps

With Augmented Reality about to become a key player in the mobile advertising world, I have decided to post about some of my favourite AR apps. See my previous post below for a quick summary of AR. TwittARound As a commuter I spend numerous hours a week sat on busy trains surrounded by all types of people that are glued to their mobile phones. Now thanks to TwittARound I can determine which of my fellow travelers are secret geeks, typing away to the online world. […]

By | March 24th, 2010|Mobile Devices|0 Comments

Augmented Reality

Augmented Reality (AR) is currently mentioned EVERYWHERE, thanks to the new and exciting possible business opportunities it offers. AR refers to technology (mobile devices, in-windshield displays, etc.) that can overlay information from the Web on top of objects in the real world. It blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. […]

By | March 19th, 2010|Industry Comment|0 Comments

Foursquare – This year’s Twitter?

Foursquare first made its debut at last year’s South by Southwest festival and has since aligned itself to become this year’s mainstream hit. In case you aren’t sure what I am referring to, Foursquare is the location based social networking service that allows you to share your location with friends. Whenever you walk into a pub or restaurant or wherever it is that you go, you can ‘check-in’ on your mobile and your friends will see where you are on a Foursquare map. […]

By | March 18th, 2010|Location Based Services|0 Comments

The Success of the Mobile Video Campaign

Here at Yodel Digital we have just delivered the largest mobile video campaign EVER for our client Jobsite. I take great pleasure in being able to announce this great accomplishment and I think that the Yodel team deserve a pat on the back because they can now officially refer to themselves as the pioneers of the mobile video. Mobile videos are a great advertising tool when correctly targeted, as they offer a more informative and personal message than many of the other methods. […]

By | March 11th, 2010|Mobile Creative|0 Comments

The Life and Times of a Yodel Intern

It has been 3 weeks since I joined the team at Yodel Towers and I am happy to report that so far I am enjoying the experience and managing to keep my head above water. Over the past few weeks I have been prepped in all things mobile, met various new faces, chased after clients, come to terms with the jargon, learnt how to put together a good strategy, tried and tested the surrounding pub grub and have now developed what I feel is a very special bond with Radio 6. […]

By | March 11th, 2010|Yodel Mobile|0 Comments